Ramadan, the most important month on the Islamic calendar, is characterized by communal iftars or special evening meals. Muslims across the globe participate…

Brands have long recognized the value of word of mouth and its powerful ability to influence and alter people’s behavior and choices.

Powered by Snapp, a digital loyalty platform allowing customers to earn points for purchases from their favorite venues directly on their phone, SnappCard is a…

With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of…

Among a select number of global markets for Pepsi, the UAE, Kuwait and Saudi Arabia will see the roll-out of the brand’s interactive gaming…