Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that…

  MBC didn’t have any strategies to promote Arabs Got Talent (AGT) online when it launched in 2011. In fact, the show only started…

  It’s that time of year again, when Communicate releases its annual rankings of the Creative Agency of the Year and the Media Agency…

  AdZouk, online advertising portal, have launched two new divisions aimed at heightening results by increasing click-through and conversation rates. The Data Division will…

  Sports company Puma has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position…