PAMPERS, LULLABIES FOR PREMIE BABIES

Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and their families face, Pampers has launched a truly special campaign. As part of these initiatives, Pampers has created lullabies specifically designed to soothe preemie babies and provide comfort to their parents. These lullabies have been compiled into an illustrated book and feature a unique heartbeat signature in the recordings to emulate the calming effect of a human heart. The tracks are now accessible on all major music streaming platforms. The campaign, titled "Joy Has Come Early," was strategically launched to coincide with the World Prematurity Month. It aims to deliver comfort through the soothing power of music and provide valuable information to parents. The book has been distributed to Preemie parents in hospitals across the UAE and is available for download. Enjoy the video here, and the book here.