Saatchi & Saatchi has announced the appointment of Ali Zein as the Executive Creative Director for the e& account. In this role, Zein will spearhead the creative endeavors of the brand, driving innovation and forward-thinking strategies to propel e& as a leading global tech player.
“Ali's wealth of experience in advertising and deep understanding of e& positions him perfectly for this role. His time with the brand has offered invaluable insights we're excited to leverage. With Ali joining us, we're primed to elevate what we do for the brand and push the envelope of creativity”, said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey.
Zein first started his career nearly 25 years ago as an Arabic copywriter and evolved his career in advertising working with top brands like Vodafone, Nestle Ice Cream, Lipton, Shell and CIB, Pepsi, Rotana TV, Barclays, and EFG Hermes. His work has been recognized on several prestigious stages including Cannes, Clio, One Show, Epica, Effie's, and Dubai Lynx.
Commenting on his appointment, Zein stated, "I'm thrilled to be joining this fantastic team at Saatchi & Saatchi. I'm particularly drawn to their culture of prioritizing employees and tackling the e& account represents a valuable professional challenge and goal”.
