If there’s one thing that signals the start of the holiday season, it’s the much-anticipated release of Starbucks’ iconic Toffee Nut Latte, accompanied by the comeback of the customer favourite Gingerbread Latte and their distinctive holiday cup.
While a large part of the world embraces snug sweaters, fireplaces and the indoors, the GCC gears up for the familiar routine of getting back outdoors with Toffee Nut Lattes in hand.
The latest Starbucks campaign ‘Taste The Season’ places an energizing Gen Z spin on GCC residents’ outdoor routines—positioning Starbucks’ signature rich, creamy, caramel-flavoured Toffee Nut Latte range, topped with whipped cream and toffee nut sprinkles, as well as their scrumptiously sweet Gingerbread Latte range, topped with gingerbread-infused whipped cream and gingerbread crumbs, as the perfect accompaniment to outdoor hangouts, road trips, parks, picnics, beach days, barbecues, camping and everything in between.
The 360 campaign will live on TikTok, Snapchat, Meta, YouTube, programmatic advertising, outdoor and point-of-sale. The targeted age group was 18-44 year olds with content native to each channel, using the latest placements and targeting on offer. A video can be found here. Campaign is signed by Socialize.
