UM MENA has won the media business of Saudi-based Saadeddin pastry with immediate effect.
The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and radio. The remit extends beyond Saudi to include GCC countries in which Saadeddin stores are located. The business will be led and managed by UM’s Saudi office in Riyadh starting with the launch of its media campaigns in May. Khalil
The business will be led and managed by UM’s Saudi office in Riyadh starting with the launch of its media campaigns in May. Khalil
Khalil Arouni, UM’s managing director in KSA, says in a press statement, “Winning Saadeddin’s media business is a significant milestone for us in KSA especially at a time where companies are being cautious and focusing on ROI more than ever. So, with UM’s methodology of combining art, science and data to provide winning outcomes for our clients, we knew that we would be the ultimate partner for Saadeddin pastry. We are elated to embark on a new venture with them and look forward to launching many successful campaigns this year.”
