May 26, 2024
Accenture’s Annual Life Trends Forecasts a Decade of Continued Transformative Change
In its 17th year, Accenture’s report identifies five global macro trends and provides guidance for businesses.
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Read moreMay 26, 2024
A Life-Centric Approach to Transforming Sustainability from Within
By David Fregonas, Accenture Song Lead across Middle East.
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May 26, 2024
Thriving on Passion and Challenge
Samar Al Amro, Director of Corporate Services & Sustainability at Accenture Middle East has been featured as one of Communicate’s Women to Watch for 2023.
Read moreMay 26, 2024
Everything Brands Need to Know about Metaverse Marketing
Accenture’s Interactive Lead for the Middle East, David Fregonas explains how marketers can give a direction to their curiosity about the world of Metaverse.
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May 26, 2024
Accenture Report: Organizations in MENA to Become ‘Future-Ready’ in the Next Three Years
A small core of companies, about 7% globally and 1% in the Middle East have achieved nearly twice the efficiency and three times the…
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Accenture’s Fjord Trends 2022 Explore Human Behaviors in the Post Pandemic Era
In its 15th year, Accenture’s Fjord Trends report investigates characteristics of human behavior that will affect the culture and work ethics of businesses this…
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May 26, 2024
Companies in MEA Need to Overcome Barriers to Unlock Value of 5G
A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and…
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May 26, 2024
L’Oréal Taps Accenture to Reimagine Consumer Experiences
L’Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to…
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Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.
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David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”
Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations…
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TJ Lightwala joins Accenture Interactive
WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.
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Accenture: Playing Safe Is Risky
According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of…
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May 26, 2024
David Droga On What Happened With Accenture
By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think…
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Seeking Diversity In The Technology World
One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing…
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May 26, 2024
Xavier Anglada On Leading Digital Transformation
Xavier Anglada, the Managing Director at Accenture Digital and Innovation Lead in the Middle East, North Africa and Turkey, believes that companies have no…
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May 26, 2024
Are Consultants The New Agencies?
By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants…
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RAPP Middle East drives ahead with new win
RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging a three-year CRM contract for a leading automotive…
