May 26, 2024
Omnicom Media Group’s latest step to fighting ad fraud
Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some…
Ad-Blocking
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May 26, 2024
Google Chrome will automatically block annoying ads
By George Slefo Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience,…
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May 26, 2024
3 lessons CMOs should learn from ad blocking
By Sourav Ganguly, chief media officer of Centric DXB There’s a very good and simple reason that ad blocking is taking off. Internet users find…
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InSkin CEO Hugo Drayton on digital measurement
Ex-MD of The Telegraph Group, Hugo Drayton was appointed as CEO of InSkin Media in 2009. Since then, the digital landscape and with it,…
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May 26, 2024
Skin in the game
UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA…
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May 26, 2024
Save the Internet
Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer…
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May 26, 2024
Stumbling blocks
Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads?
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May 26, 2024
Why AOL’s Tim Armstrong says advertising is about to get ‘exponentially more expensive’
If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…
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May 26, 2024
Why ad-blocking is good news for almost everyone
The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…
