May 26, 2024
The company will now progress towards TAG’s certifications to tackle ad fraud, malware and promote better brand safety in the region
May 26, 2024
New research reveals the top 5 countries that will lose out the most to digital ad fraud in the coming year.
May 26, 2024
Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.
May 26, 2024
Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.
May 26, 2024
The initiative also aims to promote brand safety in digital advertising in the GCC.
May 26, 2024
Findings from the Mobile Marketing Association’s Brand Safety Report 2021 are clear.
May 26, 2024
By Tanisha Sakhawat, Senior Business Director EMEA at DoubleVerify
May 26, 2024
Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some…
May 26, 2024
Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to…
May 26, 2024
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…
May 26, 2024
Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer…
May 26, 2024
Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads?
