May 26, 2024
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
Ad Spend
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Read moreMay 26, 2024
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.
Read moreMay 26, 2024
The In-Real-Life Ad Investment Worldwide to reach $44.4bn in 2022
However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…
Read moreMay 26, 2024
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
WARC publishes “Global Advertising Trends: The Investment Gap” report.
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May 26, 2024
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Social channels and digital video continue to dominate digital advertising.
Read moreMay 26, 2024
Pay Attention to These Trends In 2021
Digital media technology provider Polar publishes a new report highlighting the trends to look out for in the digital media space.
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May 26, 2024
WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?
Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full…
