Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the…

 Adidas announces the appointment of Bilal Fares as the new General Manager for Adidas MENA

Last week, Adidas took over Dubai’s OOH scene with its new ‘I’m Possible’ user-generated content (UGC) campaign, in line with the brand’s recent launch of the…

Adidas film featuring Zinedine Zidane and Nouf Al Anzi conceptualized and shot in Dubai by Havas Middle East

Adidas Originals, in partnership with MDLBEAST, launches a mini content series highlighting the raw, unique, and untold stories of the region’s emerging female talent.