Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers, to enable target advertising. The company said that they…

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are…

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but…

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without…

By I-Hsien Sherwood Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue…

By Mohamed Itani Let’s face it, some of you must have thought of or desired at some stage to manage your media in-house. Well,…

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular…

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds.…

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the…