May 26, 2024
Twitter Apologies For “Inadvertently” Used Emails For Ads
Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers, to enable target advertising. The company said that they…
Advertisement
Read more
Read moreMay 26, 2024
Ad Exchanges Spend $235 Million On Disinformation Websites
In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are…
Read moreMay 26, 2024
Google Experiments With Its Own Contextual Ads, As Privacy Legislation Looms
By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…
Read moreMay 26, 2024
AR and The Advancements In Advertising and Media
By Faris Sibai Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but…
- Read more
May 26, 2024
Google Is Testing A Carousel Format For Its Text-Based Ads
Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without…
- Read more
May 26, 2024
What is Programmatic?
Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through…
Read moreMay 26, 2024
Here’s The Solution To Bad TV ADs
By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was…
Read moreMay 26, 2024
Gen Z Doesn’t Want to Buy Your Brand, They Want to Join It
By Mary Ellen Dugan Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent…
Read moreMay 26, 2024
How Technology Can Aid Journalism?
Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…
Read moreMay 26, 2024
The Marketing Road to the Kingdom
There are four key ways to reach customers in Saudi Arabia, according to Mustafa Ismail CEO of Smaat, a digital marketing company, that works…
Read moreMay 26, 2024
CEO of Havas Media Group: We Need to Engage to Make Meaningful Connections
In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has…
- Read more
May 26, 2024
Millennials and Generation Z talent look for purpose not a job
By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…
Read moreMay 26, 2024
Procter & Gamble Makes The Biggest Ask: Civility
By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…
- Read more
May 26, 2024
Social Campaign: Sense of Belonging
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
- Read more
May 26, 2024
Three Insights to Watch Out for During #RamadanOnTwitter
With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which…
Read moreMay 26, 2024
Communications industry inspired to be braver
By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the…
- Read more
May 26, 2024
Social Campaign: Reaching The Right Cords,
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
