Advertising
- Read more
May 26, 2024
Exploring the Creative Ad Landscape in the Era of AI
AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…
- Read more
May 26, 2024
From Data to Design: How Big Data is Inspiring Creativity in Advertising
By Claire Roper-Browning, Regional Director of Marketing Recruitment Admissions and Communications at Heriot-Watt University Dubai.
- Read more
May 26, 2024
ABG Partners with Ad Net Zero to Reduce Emissions from UAE’s Advertising Sector
Advertising Business Group calls on UAE industry players to step up and help set sustainable advertising standards for a more sustainable future
- Read more
May 26, 2024
Dentsu MENA Inaugurates Regional HQ in Riyadh
With an expanding workforce of employees in Saudi Arabia, Dentsu aims to become a contributor to talent development in the Kingdom.
- Read more
May 26, 2024
CTV Transparency & Quality Insights for MENAT Advertisers
A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.
- Read more
May 26, 2024
Maximizing Your Ramadan Marketing Strategy for 2024
By Maha Ayash, Head of UAE at TEAM LEWIS
- Read more
May 26, 2024
From COP28 to Danube Properties: SkyBlue Media’s Latest Bus Advertising Developments
SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.
- Read more
May 26, 2024
Penguin Media Inks MoU with SkyBlue Media for Outdoor Advertising
The partnership intends to redefine the future of outdoor media advertising across Abu Dhabi and Al Ain.
- Read more
May 26, 2024
Promomedia Has Successfully Established its Presence in Qatar With Stunning Static Outdoor & Digital Media Screens
The outdoor advertising company has brought to life attractive iconic outdoor locations in the heart of Qatar, Al Maha Island.
- Read more
May 26, 2024
Abu Dhabi Taxis Are Embracing Wrap Advertising
Pyxis Events LLC has partnered with Tawasul Transport to advertise on Abu Dhabi taxis.
- Read more
May 26, 2024
Yazle, Dentsu, and Mastercard Join Forces to Enhance Sustainable Advertising
Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.
- Read more
May 26, 2024
Bureau Béatrice Launches its ‘Show Division’ and Gears Up for Global Expansion
As a result of its growth and client demands, the company has launched a new division, where its creative concepts are brought to life…
- Read more
May 26, 2024
Digital Ad Expert Continues Expansion to MENA Region Offering Courses in Arabic and French
Free digital advertising courses are now available for students in KSA, UAE, Qatar, Egypt, Morocco, and all of the MENA region.
Read moreMay 26, 2024
Advertising is Art
From lithographic posters and direct mail campaigns to TV commercials and the age of the internet, art has always been at the epicenter of…
- Read more
May 26, 2024
Gulf for Good Unveils ‘Champions of Change’ on Sheikh Zayed Road billboards
The charity calls on more UAE residents to embark on adventures with purpose.
- Read more
May 26, 2024
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.
