How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How…

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive…

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping…

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.

Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that we can better address the covid-19 crisis.

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases…

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool,…

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year,…