One morning, my daughter came up to me and asked me to write a birthday message on a greeting card she had made for…

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media.

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come…

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through…

Pinterest introduced a feature on Monday that allows users to search for products with pictures instead of words. Dubbed visual search, the technology might…

A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21.…

Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet Inc. as the Internet giant…

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad…

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…