The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in…

By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…

By Alex Malouf Is there any company more ubiquitous than Google? The company is everywhere, serving up billions of search engine results every day,…

According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…