Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting

Initiative aims to equip students with knowledge and hands-on experience as they prepare to enter the borderless communications industry.

Choueiri Group’s Michel Malkoun is new Chair of Board and Amazon Ads’ Mohamad Itani is new Vice-Chair.

By the Advertising Business Group (ABG)

James Toye, Consultant in Marketing, Hana Rosli, Associate Consultant in Technology, and Rachel Agrippa, Consultant in Outsourced Professionals at Hays, discuss how the industry…