Meet Beth Williams, Head of Performance Media at Merkle

Meet Ali Fares, Senior Manager – Performance Marketing at Spark Foundry

Meet Aneesa Rashid, ACE Lead at UM MENAT

Meet Adela Fataliyeva, Junior Creative at MullenLowe Dubai

Meet Alex Grama, Manager – Digital Strategy at OMD UAE

A new report by Innovid highlights the state of CTV advertising adoption.

Communicate shares the key takeaways from ABG’s recent webinar

Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.

The campaign was created and produced by Havas Middle East, with the strategic direction and inputs from Germany-based agency Die Zwei. 

Robbins will lead the agency’s creative responsibility across all brands and clients

Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.” 

Tahaab Rais, Regional Head of Strategy & Truth Central at FP7 McCann MENAT, confronts the culture crisis the industry faces today and proposes ways…