May 26, 2024
SONY ABDELMOHSEN OF AWKWARD ADS ON THE AGENCY AND THE STATE OF THE MARKET
Awkward Ads is a young, agile, and creative agency specializing in culturally authentic storytelling across the MENA region. Sony AbdelMohsen is a partner and…
Agency
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Introducing The Plus Group: Three Agencies Join Forces
Each agency within The Plus Group contributes its distinct expertise.
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May 26, 2024
Grey Chosen as Creative Agency for Ahmed Seddiqi & Sons and Seddiqi Holdings
Grey will be leading creative and communication campaigns for the luxury B2C brand.
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May 26, 2024
Yazle, Dentsu, and Mastercard Join Forces to Enhance Sustainable Advertising
Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.
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May 26, 2024
Manara Global Expands Presence to Masdar City, Abu Dhabi
The agency provides strategic communication advisory to governments and businesses ranging from crisis communications, and media relations, to thought leadership and communication strategy.
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May 26, 2024
Havas Red Middle East Launches Peaks – A Global Practice for Executive Branding and Visibility
It has been introduced as a result of the increasing demand for purpose-driven strategic communications.
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May 26, 2024
WPP Merges VMLY&R and Wunderman Thompson, Introducing VML
The merging of the agency giants creates a business of more than 30,000 people in 64 markets.
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May 26, 2024
The Debate: ‘Visionary & Strategic’ Vs. the ‘Pragmatic & Tactical’ Agency
By Baha Hamadi, Founder & Managing Director, Keel Comms
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Horizon Holdings Appoints Nadin Al-Alami as Kuwait Managing Director
Al-Alami boasts more than two decades of experience in the regional industry.
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Socialeyez Appoints Nadim Nachawati as Associate Director
Impact BBDO and WOW Social alumnus will oversee social media strategy for the agency.
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May 26, 2024
A Conversation with Netizency’s Fadi Khater on Winning TikTok
Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi…
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The Road Not Taken
UAE-based Q Communications just announced its expansion to Europe, right in the middle of a pandemic. Co-Founders Elsa Roodt and Katie Harvey explain how…
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Pandemic Perspectives: Mounir Harfouche
How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How…
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Pandemic Perspectives: Ravi Rao
How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping…
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Pandemic Perspectives: Tarek Miknas
How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the…
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May 26, 2024
Ad Exchanges Spend $235 Million On Disinformation Websites
In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are…
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Make Peace With Silence
By Mario Morby Words like violence Break the silence Come crashing in Into my little world Enjoy the silence. Lyrics from one of, if not,…
