May 26, 2024
Agency of the future: survival of the fittest
Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…
Agency Model
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May 26, 2024
What ‘TBWA Facebook Foundry’ means for the agency of the future
TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…
Read moreMay 26, 2024
Is ‘integration’ swallowing individual agency brands?
When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord…
Read moreMay 26, 2024
What’s driving the Ogilvy rebrand after 70 years?
Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York…
Read moreMay 26, 2024
P&G is unveiling three new agency models
Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its…
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May 26, 2024
Avi Bhojani, CEO of BPG Group, on surviving advertising
Over the past year, geopolitical situations and economic challenges have left their mark on businesses across the globe, increasing the pressure on creative, media…
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May 26, 2024
The ad agency of the future is coming. Are you ready?
Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old…
