May 26, 2024
Agency of the future: survival of the fittest
Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…
Agency Of The Future
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May 26, 2024
What ‘TBWA Facebook Foundry’ means for the agency of the future
TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…
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May 26, 2024
Two big brands have appointed Accenture. But, where are the agencies?
Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and…
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May 26, 2024
Another consultancy is launching content and creative services
International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content…
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May 26, 2024
EXCLUSIVE: Reda Raad reveals the transformation of TBWARaad
“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for…
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May 26, 2024
The ad agency of the future is coming. Are you ready?
Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old…
