How has the creative process evolved in the industry over the past few years?  The difference is that clients are now more savvy than ever…

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad…

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social…

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…