By Ahmad Abu Zannad

Ahmad Abu Zannad, novelist, and independent advisor, speaks to Communicate about the upcoming launch of his webseries, “The Sensible Adman.”

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion…

De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth was penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad.