Wissam Malaeb is the chief operating officer at Mirum, responsible for day to day operations. Wissam has 15 years of digital experience, particularly with…

By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR…

As technological advancements spur the pace of change around the world, the advertising and media industry is naturally affected. One of the key areas impacting…

By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands…

The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making…