Ashton previously was Communications Director at MSL Group Middle East.

The agency will be responsible for managing end-to-end media planning and buying for Kering across 42 markets.

Representation contract covers commercial advertising sales across all SRMG brands, outlets, and platforms, with immediate effect.

Varma is ex-Publicis and Saatchi & Saatchi.

Impact BBDO and WOW Social alumnus will oversee social media strategy for the agency.