May 26, 2024
In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…
May 26, 2024
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution.
May 26, 2024
AppsFlyer’s latest offering enables mobile gaming studios and developers to unlock new performance marketing opportunities and revenue streams across additional popular platforms
May 26, 2024
AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the…
May 26, 2024
The Holy Month remains a crucial time for mobile marketers as installs across finance, shopping, and gaming apps grew over Ramadan last year.
May 26, 2024
By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer
May 26, 2024
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
May 26, 2024
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
May 26, 2024
By Samer Saad, Regional Manager – Middle East, AppsFlyer
May 26, 2024
Research finds a 65% surge in iOS app install ad spend in the second half of 2021.
May 26, 2024
By Samer Saad, Regional Manager for the Middle East at AppsFlyer
May 26, 2024
Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…
May 26, 2024
Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…
May 26, 2024
UAE companies spent US$74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention, and loyalty.
May 26, 2024
Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.
May 26, 2024
451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.
