By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer

In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.

Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application,…

More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.

The company has appointed Sarah Maina to further synergies in its agency and media partner ecosystem.