(the right answer is joy).

UAE companies spent US$74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention, and loyalty.

Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.

451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.

By Samer Saad, Regional Manager – Middle East at AppsFlyer