Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting…

The agency will focus on the production and ideation of augmented reality effects.

By Baha Hamadi, Vice President Communications, Deep Knowledge

Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set…

A recent study commissioned by Mediabrands, UM, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals…

To honor Ramadan traditions, Meta is bringing back #MonthofGood this April, with new immersive experiences and features across its technologies.

The platform’s emphasis on communication with real friends, innovation in AR, and strong content offerings are proving an attractive combination to local communities.

As the uncertainty of the ever-evolving virtual world lures upon us, mixed expectations surface. We asked the industry: The Metaverse: utopia or dystopia? 

Virtual event revealed the upcoming social trends that form the foundation for the Metaverse in 2022.

By Elias Karam, Strategic Planner at Publicis

By Farimah Moeini, Head of Industry – Retail, e-Commerce, Travel Tourism in MENA at Snap Inc.

The third edition of the Snap Partner Summit has something for everybody.