May 26, 2024
Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting…
May 26, 2024
The agency will focus on the production and ideation of augmented reality effects.
May 26, 2024
By Baha Hamadi, Vice President Communications, Deep Knowledge
May 26, 2024
Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set…
May 26, 2024
A recent study commissioned by Mediabrands, UM, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals…
May 26, 2024
Rasha El Ghoussaini, Group Vertical Lead at Snap Inc. in the Middle East, on how AR is literally changing the face of the beauty industry.
May 26, 2024
Pikasso’s recently partnership with Darabase, an AR outdoor media company, signals a shift towards more innovation in the industry.
May 26, 2024
Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak…
May 26, 2024
No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make…
May 26, 2024
Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on…
May 26, 2024
We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…
May 26, 2024
The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…
May 26, 2024
In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…
May 26, 2024
Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile –…
May 26, 2024
Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link…
May 26, 2024
Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of…
