May 26, 2024
Social Media Addiction is Heavily Impacting Arab Youth’s Mental Well-Being
The MENA region has among the highest levels of per capita adoption of social media networks globally, a majority of Arab youth say they are…
Arab Youth Survey
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May 26, 2024
Majority of Young Arabs say they will Boycott Brands that Damage the Environment
56% say their governments must set accountable targets to achieve Net Zero emissions.
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May 26, 2024
Results for ASDA BCW’s 15th Annual Youth Survey: ‘My Identity’ and ‘My Aspirations’ Explored
Conducted by SixthFactor Consulting, the survey sheds light on the opinions of Arab youth in the MENA region, with the overall theme being ‘Living…
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May 26, 2024
The 15th Edition of Arab Youth Survey Unveils the Next Generation’s Hopes, Fears and Aspirations
The UAE, Saudi Arabia, and Qatar appear in Arab youth’s top-five list of model nations for the first time in nine years. Young Arab…
Read moreMay 26, 2024
Saudi Youth Are Charting a New Course
By Sunil John, President – Middle East and North Africa (MENA) and Founder of ASDA’A BCW
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May 26, 2024
Asda’s BCW Reveals Findings From the 14th Annual Arab Youth Survey
The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving…
Read moreMay 26, 2024
ASDA’A BCW Youth Survey: Saudi Youth Looks Ahead to Stronger Relations with the U.S
Saudi youth are more likely to say the US is an ally now than at any point in the last five years. Two-thirds (63%)…
Read moreMay 26, 2024
The PR Industry Must Retool And Upgrade Its Competencies For The New Middle East Narrative
Sunil John President – Middle East of BCW and Founder of ASDA’A BCW, shares his takeaways from this year’s PRovoke MENA Summit.
Read moreMay 26, 2024
Findings from the 12th Arab Youth Survey
Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa…
Read moreMay 26, 2024
Young folk
Last year, a YouTube video called “Somewhere In America #Mipsterz” sparked furious debate over young Muslims taking too much liberty with their faith.…
