Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.

Communicate’s latest issue is out. This quarter, we deep-dive into the promise of audio, exploring the marketing potential of podcasts and music streaming platforms,…

Burger King used an ultra-realistic autonomous sensory meridian response (ASMR) to create their latest advertisement launched within cinemas in the UAE and Saudi Arabia. In…