May 26, 2024
Snapchat Launches New Lenses to Celebrate The World Cup Season
Snapchat is providing fans with the chance to capture and share key moments with their families and friends, before, during, and after the world’s…
Augmented Reality
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Read moreMay 26, 2024
Meta to Launch New Avatar Stores Next Week with Grand Opening
Virtual outfits from fashion brands Balenciaga, Prada, and Thom Browne will be available for purchase across these stores which are set to launch in…
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May 26, 2024
Why Saudi and UAE Brands Should Embrace Augmented Reality
Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.
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The Resurgence of Luxury Retail… But Not as You Know It
By Karl Escritt, Co-Founder and Chief Experience Officer at Like Digital & Partners
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The Emerging Trends Shaping the Future of Brands in Saudi Arabia
Facebook IQ and Ipsos publish new study focusing on consumer trends and habits in Saudi Arabia.
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May 26, 2024
TikTok’s Shant Oknayan on the New AR Branded Effects
TikTok recently unveiled its new augmented reality (AR) Branded Effects solutions for brands. On this occasion, Communicate had a chat with Shant Oknayan, General Manager of…
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AR and The Advancements In Advertising and Media
By Faris Sibai Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but…
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Move over Snapchat. There’s another player bringing AR ads.
We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…
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May 26, 2024
Move over VR: here’s where 200 mn users are in 2018
The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…
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Reality check
In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…
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May 26, 2024
Get virtual
Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link…
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May 26, 2024
Automakers testing mobile tech you can tap to
Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards…
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Connect Ads partners with Shazam in the UAE
Digital media and technology solutions provider Connect Ads, a subsidiary of OTVentures, announced today an exclusive partnership with music, media and ad recognition app…
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May 26, 2024
Going native
With the increasing penetration of mobile devices in the MENA region, it’s no surprise that the media closest to a consumer is his…
Read moreMay 26, 2024
Continental jumps on the augmented reality bandwagon
Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of…
