May 26, 2024
UAE: 66% Report Post-Storm Communication Gap with Auto Dealers
A Gfk report reveals consumer sentiment against the region’s automotive sector following last month’s heavy showers in the UAE.
Automotive
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Netizency’s Social Recap: March 2024
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…
Read moreMay 26, 2024
The Automotive Industry Maximizes on a Tactical Marketing Approach for Ramadan
By Anja Petrovski, Marketing Director at Volkswagen Middle East
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May 26, 2024
Women in the Automotive Industry: A Personal Perspective
On the occasion of International Women’s Day, Communicate took the opportunity to speak with Suzanne Guzzo, Chief Marketing Officer for GM across MEA. Guzzo in hindsight gives us an outlook…
Read moreMay 26, 2024
How Cadillac Prepares for an All-Electric Future
Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…
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Destination Future: A Journey to Tomorrow with Audi
By Elmir Arnautovic, Communications Director for Audi in the Middle East
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YouGov Study: Young Adults in UAE Are More Likely Than Others to Buy a Car Online
Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.
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BMW Group Middle East Appoints Osama Sherif as New Head of Corporate Communications
Former Talabat comms exec will oversee all of the group’s brands.
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May 26, 2024
The Secret Behind Melhem Najem’s Juggling Act
Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within…
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How Digital Transformation Can Drive Car Dealerships to the Fast Lane
Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of…
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Jaguar Design XE Competition winners visit UK headquarters
As part of the Jaguar Design XE Competition which took place earlier this year, Jaguar MENA took the winners on a once in a lifetime…
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May 26, 2024
Automakers testing mobile tech you can tap to
Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards…
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Wheels of change
In a stagnant market, agencies are pushing automotive brands to break their communication norms.
