
May 26, 2024
A New Chapter In 1st Price Auction and Bid Shading
By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…
May 26, 2024
By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…
May 26, 2024
Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now…