May 26, 2024
Du Announces Uniform Design Competition for Emirati Talent
Telco to collaborate with Havas Middle East on publicizing the initiative.
Brand Building
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Read moreMay 26, 2024
Mashreq and Anghami Announce Regional Strategic Partnership in MENA
Mashreq to co-create content for MENA audiences and Mashreq UAE customers to enjoy ad- and restriction-free access to Anghami’s entire catalog with up to…
Read moreMay 26, 2024
Nakheel Unveils New Brand Identity In-Line with Dubai’s 2040 Urban Master Plan
The new brand identity focuses on ‘building happiness and prosperity,’ to enhance the well-being of the UAE’s citizens, residents, and visitors.
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May 26, 2024
Bold Agency Celebrates 10-year Anniversary with the Launch of ‘The Bold Group’
The Bold Group: A Saudi integrated creative ecosystem specializing in brand building, brand communication, and brand digital experiences.
Read moreMay 26, 2024
“Stop Selling, Start Listening.” Enhancing CX in a Digitally Transforming Age
VMLY&R’s Chief Experience Officer, Karen Boswell walks Communicate through the ever-evolving expectations of consumers in a digital age. Find out what it is that…
Read moreMay 26, 2024
The Secret to Sustainable Brand Growth
By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar
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May 26, 2024
Creating Content Through Artificial Intelligence
Kamal El Agha, Head of Data and Tech at Havas Middle East, explains why and how an intelligent creative engine will make a difference…
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The Future of Marketing: Brand Building Through Automation
By Sharmila Mulligan, Chief Strategy and Marketing Officer, Alteryx Inc
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Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok
Findings reveal higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users.
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How to Navigate Marketing in 2021?
2021 is going to bring forth a whole new set of challenges for brands around the world. Luckily WARC’s released their latest toolkit to…
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Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”
World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands…
Read moreMay 26, 2024
Brands Don’t Go to Heaven…
“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…
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May 26, 2024
The creative brand cheat sheet with Adobe’s Chris Duffey
Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…
