May 26, 2024
David Hasselhoff Returns to Lifeguard Duty in Atlantis’ Aquaventure
Almost 25 years on from hanging up the famous red jacket as Baywatch’s iconic Head Lifeguard, Mitch Buchanan – Hasselhoff has been spotted all…
Brand Collaborations
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VML and L’Oréal Paris’ First-Ever Live Shopping Event on Amazon ME
VML and L’Oréal Paris came together to create an immersive shopping experience for beauty enthusiasts in the region.
Read moreMay 26, 2024
Adidas Launches Limited-Edition Sneaker Collection with Local Pakistani Restaurant
A collaboration between Adidas UAE and the renowned local Pakistani restaurant, Ravi has taken the internet by storm. The mashup includes a limited-edition shoe dedicated…
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May 26, 2024
TikTok Celebrates Brands that Made an Impact this Year
More than a billion people turned to TikTok this year to be entertained, and part of that entertainment were brands. TikTok is celebrating the brands that…
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May 26, 2024
BuzzBee: UAE’s First Barter Portal for Influencer Collaborations
Influencer marketing agency Brand Ripplr launches the region’s first barter influencer platform.
Read moreMay 26, 2024
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
The 10 wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviors.
Read moreMay 26, 2024
Protect Your Brand From Influencer Fraud
Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers…
