“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42…

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…

Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware…

Recently, Communicate had the opportunity to sit down with Tim O’Brien, Microsoft’s general manager of global communications, for a chat about Microsoft’s branding strategies and how…