Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…

By Carla Dabis, Commercial Director MEA at VICE Media

By Lara Geadah, Founder & CEO of Cameo

New report reveals the most accessible tech brand websites for online shopping, with Accenture taking the top spot. 

A modern articulation of the global creative network’s foundational values.

By Nelson Sequeira, Chief Growth Officer & COO of Tonic International

Bupa Arabia and W7Worldwide release guide to bolster healthcare companies’ brand reputation during the pandemic.

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool,…

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a…