May 26, 2024
The Business of Branding and Why it Matters in Real Estate
By Nelson Sequeira, Chief Growth Officer & COO of Tonic International
Branding
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W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies’ brand reputation during the pandemic.
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How Having a Purpose Changes the Way Brands Do Business
Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that…
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Brands Don’t Go to Heaven…
“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…
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Snapshot of the State of Podcasts in 2020
As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool,…
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Branding consultancy, Coruna, opens shop in Dubai
Russian-based branding consulting, strategy and design agency, Coruna Branding, announces the launch of its new Dubai office, which will be its regional hub for…
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May 26, 2024
Coca-Cola bottle turns 100 years old and launches global campaign
To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem…
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May 26, 2024
Action Impact to develop Expo 2020 Dubai exhibit at Expo 2015 Milan
Dubai-based brand experience agency, Action Impact, has been selected to create an immersive experiential exhibit for Expo 2020 Dubai, which will form part…
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Emerge and Lorenc+Yoo partner for regional branding projects
Dubai-based branding consultancy Emerge is partnering with USA-based environmental graphic design firm Lorenc+Yoo for branding projects. The partnership will see the two companies…
