Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a…

By David Getson Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than…

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring…

This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…