By Mariagrazia De Angelis, General Manager MEA, Landor

By Puja Khandelwal from Ipsos in collaboration with TikTok.

By Brenda Kassir, Associate Director of Strategy, Cheil Middle East & Africa

By Ayman Haydar, CEO MMPWW

Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…

Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.

Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.

By Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble

The 10 wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviors.

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes…

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with…