Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases…

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter…

Reda Raad, chief executive of communications group TBWARAAD, on how true leaders should address the current crisis. Just a few short months ago, the…

Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message.…

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is…

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over…

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come…

Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes…

The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with…