Campaigns
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May 26, 2024
Bureau Béatrice Launches its ‘Show Division’ and Gears Up for Global Expansion
As a result of its growth and client demands, the company has launched a new division, where its creative concepts are brought to life…
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Wunderman Thompson & Child Focus Raise Awareness for Missing Children
To mark the 21st International Missing Children’s Day, Wunderman Thompson and Child Focus have launched a striking new campaign built around a website that can only be kept…
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PHNX Awards Call For Entry Campaign Asks “What Is An Award?”
With the awards season in full swing, a new film and print campaign cheekily asks advertisers “What is an award?” Is it to impress…
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Adidas Builds Glow-In-The-Dark Basketball Court
Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the…
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May 26, 2024
Why Power Horse Went Ultra-Local With Their Latest Campaign?
Premium energy drink, Power Horse’s latest campaign, puts Gen Z in the spotlight to make them feel like they are seen and understood. Communicate…
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Tiktok Partners with UAE’s Media Regulatory Office to Raise Awareness for Digital Safety
An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…
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Hilton launches Photography Training Program for Waiters in the UAE
Innovative photographic training scheme developed in collaboration with TBWARaad will help hotel waiters to capture Hilton guests’ special moments on smartphone cameras.
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Five Ways SMBs Can Scale Up Their TikTok Campaigns While Maintaining a Solid ROI
With more and more businesses looking to make the most out of TikTok, knowing where and how to start reaping the benefits of the…
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How Brands Celebrated Ramadan 2020 on Twitter in MENA
Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…
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OMG’s Way Forward with Data
Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data…
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The Most Important Things You MUST Request from your Digital Marketing Agency
By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…
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May 26, 2024
Want to make money? Listen to Pharrell
“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams…
