May 26, 2024
Reshaping Communication Ethics in the Digital Era
By Baha Hamadi, Founder & Managing Director, Keel Comms
Communication
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May 26, 2024
The Micro-messaging Era Looms Large
By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood
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May 26, 2024
Leveraging Generative AI to Bridge the Generational Divide in Internal Comms
By Sherin Hamdan, Business Development Executive, Keel Comms
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May 26, 2024
W7Worldwide Report: PR Key to Sustainability and Ease Climate Impact
90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession.
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How Advanced Tech is Impacting Human Interaction, Facilitating Lives and Improving Livelihoods
By Baha Hamadi, Vice President Communications, Deep Knowledge
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Communicating with Authenticity in High-Pressure Situations
Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested…
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Covid-19 has Ushered in a New Era in Crisis Communications
Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.
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The Most Important Things You MUST Request from your Digital Marketing Agency
By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…
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Reflection From Gen Z
By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…
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May 26, 2024
Amazon.ae Witness Rise in Ad Awareness
Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…
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Behind the Rebranding: C2 Comms
By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new…
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May 26, 2024
Caught in a crossfire
Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families…
