Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested…

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…

By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…