The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions…

Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The…

Human nature has always been designed to adapt to changing events in the environment. The advancement in technology has allowed the human race to…

WhatsApp launches two initiatives to support the global fight against the Coronavirus pandemic: the global launch of the WhatsApp Coronavirus Information Hub in partnership…

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a…

By Komal Mishra, communications specialist at Active DMC Mergers and acquisitions (M&A) can often create uncertainties and discomfort for employees and stakeholders. An effective…

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the…

By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial…

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

Recently, 20/20 Productions, a creative communications agency based out of Edinburgh, Scotland, opened the doors of its new Dubai office. The company’s directors claim…

Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes…