May 26, 2024
One Poor Experience and Consumers Are Switching Brands
40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.
Consumer
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May 26, 2024
Havas Middle East’s New ‘Joyful Frugality’ Prosumer Report Reveals Insights into Consumer Trends in the Region
81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful…
Read moreMay 26, 2024
GfK Study: 1 in 2 Consumers in MENA are excited about the Metaverse
GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the…
Read moreMay 26, 2024
What Happened At This Year’s Socialbakers’ Engage Conference
Socialbakers, a media analytics firm hosted its sixth Engage conference at the Ritz Carlton Hotel in Dubai today. The event brought together a variety…
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Look Out For These Eight Trends in Social Media in 2020
Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.
Read moreMay 26, 2024
Facebook Has Become The Storefront For Direct To Consumer Brands
By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…
Read moreMay 26, 2024
Knowing your customer is the key to success
Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand…
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May 26, 2024
OMD’s Future of the UAE reveals insights about consumers in the Emirates
On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.
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May 26, 2024
Why AOL’s Tim Armstrong says advertising is about to get ‘exponentially more expensive’
If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…
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May 26, 2024
Vuclip survey reveals consumer behavior for mobile video
Vuclip, the premium mobile video-on-demand (VOD) service for emerging markets, recently released a report revealing insights into consumer behavior associated with sharing videos on…
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May 26, 2024
Visa Inc. and Stripe enter into strategic partnership
Visa Inc. and mobile and online payment provider, Stripe, announce a strategic partnership in support of net technologies and online payment experiences for global…
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May 26, 2024
A funny thing happened on the way to the focus group
Legendary humorist Sid Caesar said comedy has to be based on truth. Funnily enough, it’s also a prerequisite for consumer research. So why not…
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May 26, 2024
Make the most of mobile this Ramadan
Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…
