Global Black Friday study reveals UAE & KSA shoppers are among the highest spenders.

Consumer behavior advocate, singer, business mogul, and TV personality Kate Hardcastle sat with Communicate to discuss the global launch of Rock n Roll Business…

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East. 

WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.

By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East

How much has marketing truly changed for women?

As we continue to navigate the changed expectations and needs of our stakeholder audiences, Margaret Flanagan, Co-Founder at independent agency Tales & Heads and…

OMD’s new report shares insights on how to navigate 2021.

This marketing mantra has remained true for decades but it’s only now that marketers can operate with the confidence they’ve got this right.

Joseph Noujaim, Executive Director – Digital Transformation at Fine Hygienic Holding, describes the Covidians, the generation shaped by the pandemic.

Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on…